Apple TV+ Increase in Global Content Production Explained

Netflix recently released its report on the most popular shows and movies from the second half of 2024. One interesting highlight reveals that nearly a third of all Netflix viewership came from non-English content. This is a significant portion of their overall viewership!

In fact, three out of Netflix’s top 10 most watched shows during this period were non-English, including the highly anticipated Squid Game season 2. Netflix has been investing significantly in non-English content to expand its global audience, and it seems to be paying off really well.

In response to Netflix’s success with non-English content, Apple TV+ has been ramping up its investment in non-English projects as well. While Apple TV+ initially focused on English content, they have recently debuted several non-English shows like Berlin ER, Love You to Death, and You Would Do It Too.

Despite having fewer new releases overall, Apple TV+ is now averaging one new non-English show per month. This shift in strategy reflects their goal of reaching a global audience, taking notes from Netflix’s playbook.

As Apple TV+ continues to grow, with hit shows like Ted Lasso and Severance, they are working towards becoming a global streaming platform. By embracing non-English content, Apple TV+ aims to offer diverse and engaging shows to viewers worldwide. So, if you’re looking for a mix of English and non-English entertainment, Apple TV+ might be the right choice for you!