Apple TV Users: Netflix Integration Appears in App

Sorry folks, it looks like the news about Netflix and Apple TV integration was too good to be true. Netflix has informed us that it was just a glitch that has already been fixed.

For a long time now, Netflix has resisted letting subscribers link their accounts to the Apple TV app. But, could that be changing? Some users are reporting seeing a Netflix integration option on their Apple TV 4K boxes.

The Apple TV app is known for its Apple TV+ streaming service, but did you know you can also link other third-party streaming services? That means the Apple TV app could be your one-stop destination for all your streaming needs. Services like Max, Peacock, Hulu, and others are already available for integration. However, Netflix has been missing from the list for almost a decade until this recent development.

Reports suggest that users are getting a prompt to integrate Netflix into the Apple TV app on their Apple TV 4K devices. After agreeing to the prompt, Netflix content starts showing up in the Continue Watching and Watchlist sections of the Apple TV app.

But, is this a bug or is it for real? Tech journalist Mark Gurman has expressed skepticism, calling it odd for Netflix to finally give in without a public announcement. Apple has yet to confirm this integration, and there are mixed reports about its implementation. Some users have seen Netflix originals appear in search results on the Apple TV app, only to be redirected to the Netflix app when clicked.

Netflix has been reluctant to integrate with Apple TV for various reasons, including concerns about data sharing and the need for additional exposure. However, with Netflix expanding into live sports and original content, integration may be becoming more necessary. There are even reports about Sonos introducing universal search across video services on their upcoming video streaming box, so this could be Netflix testing the waters.

It’s worth noting that Apple recently made its Apple TV+ app available on Android phones, further expanding its reach beyond its own ecosystem. But for now, it looks like Netflix integration with the Apple TV app may still be a work in progress.