Optimizing Apple TV+ for Success: The Winning Formula

Apple TV+ has become quite popular with shows like Ted Lasso and Severance, but overall, the streamer has had a tough time making a lasting impact in the market over its 5+ years. My idea to turn things around? Let’s take a page out of Apple’s book and reboot the Apple TV+ brand, much like the successful Beats formula.

Beats, the headphone and speaker brand, was acquired by Apple over a decade ago for $3 billion. The acquisition brought Beats Music into the mix, which paved the way for the birth of Apple Music shortly after. Since then, Apple has allowed Beats to operate mostly independently, continuing to nurture and strengthen its own unique brand.

The beauty of Beats is that, despite being fully owned by Apple, it is not plastered with the Apple logo. This has made Beats appealing to a wide audience, including both iPhone and Android users. And let’s face it, whether you love or loathe Apple, you can still rock a pair of Beats without getting wrapped up in the usual Apple drama.

Apple TV+ could really benefit from this level of brand independence. With its current branding, it can be confusing to explain to the average person what Apple TV+ actually is, especially since it exists within the Apple TV app. By breaking away and establishing its unique brand identity, Apple TV+ could address these barriers and reach a broader audience.

Moreover, the name “Apple TV+” gives off the impression that only Apple users can access it. By rebranding to a fresh, catchy name that stands on its own, the streaming service could eliminate this misconception and open its doors to everyone, regardless of their tech preferences.

Rebooting the Apple TV+ brand is not just about establishing a new identity—it’s about clearing the slate and allowing the premium content on the platform to shine. By distancing itself from Apple’s baggage, Apple TV+ could finally capture the attention it deserves and potentially be seen as trendy and appealing.

Let’s picture a world where Apple TV+ has its own identity, colors, logo, and a standalone app for both iPhone and Android users. No more confusion about what it offers or who it’s for—just a straightforward streaming service that caters to all audiences. And just like Beats, Apple TV+ could continue to operate independently, paving its path for long-term success.

Do you think Apple TV+ needs a brand reboot? Share your thoughts in the comments. Apple TV+ subscription is priced at $9.99 per month and features popular shows like Ted Lasso, Severance, The Morning Show, and more.