Prime Video Becomes Primary Sponsor for Chase Elliott and Hendrick Motorsports Number 9 Chevrolet

Amazon Prime Video is teaming up with Hendrick Motorsports as a primary sponsor for Chase Elliott and the No. 9 NASCAR Cup Series team for the next six years, until 2027. This partnership will feature three primary races every year, along with a full-season associate sponsorship.

Next year, the No. 9 Prime Video Chevrolet will hit the tracks at Talladega Superspeedway on April 27, Kansas Speedway on May 11, and the NASCAR All-Star Race at North Wilkesboro Speedway on May 18. The new aesthetic of the car was unveiled on social media. Following these races, Prime Video will dive into a five-race broadcast schedule, starting with the Coca-Cola 600 on May 25. Notably, Prime Video will be the first direct-to-consumer media partner for NASCAR.

Amazon Prime Video’s Head of U.S. Sports Marketing, Stacey Rosenson, expressed excitement about joining forces with Hendrick Motorsports and Chase Elliott, highlighting Chase’s popularity and achievements in the racing world. Beyond the primary races, fans can look forward to exclusive coverage of practice and qualifying sessions for most of the first half of the Cup Series season. Viewers in the U.S. will have access to live NASCAR action on a variety of devices through the Prime Video app.

Rick Hendrick, the owner of Hendrick Motorsports, welcomed Prime Video to the team, emphasizing their commitment to the sport and innovative broadcasting methods. Chase Elliott, a fan-favorite driver with multiple Cup wins under his belt, also shared his enthusiasm for Prime Video’s entry into NASCAR and their support for Hendrick Motorsports.

Overall, the collaboration between Amazon Prime Video and Hendrick Motorsports signifies an exciting new chapter in NASCAR, blending entertainment and technology in the world of racing. Chase Elliott is looking forward to being a part of this groundbreaking partnership and bringing a fresh perspective to the sport, with the backing of Prime Video’s expertise and resources.