Netflix Acquires US Media Rights for 2027 and 2031 Women’s World Cups

Netflix has landed an exclusive deal to broadcast the 2027 and 2031 FIFA Women’s World Cup in the U.S. This is the very first time that the Women’s World Cup media rights have been sold separately from the Men’s World Cup. The agreement covers all languages and includes Puerto Rico. Although the exact fee for the rights remains undisclosed, this marks a significant shift from traditional broadcasting for FIFA. Previously, Fox held the rights to air the Women’s World Cup on a mix of broadcast and cable.

In addition to airing the games, Netflix will produce exclusive documentary series leading up to both tournaments along with star-studded studio shows. FIFA’s president labeled this deal as a “landmark moment for sports media rights,” emphasizing Netflix’s commitment to growing women’s football. The ongoing efforts to bring greater value and increase the appeal of the FIFA Women’s World Cup align with FIFA’s goals of bridging the gap between the Men’s and Women’s World Cups.

Brazil is set to host the 2027 Women’s World Cup, while the host for the 2031 event will be announced in the second quarter of 2025. The U.S. and Mexico have expressed their intentions to bid for the 2031 hosting rights. There’s also been talk of expanding the Women’s World Cup to 48 teams in 2031.

For Netflix, the Women’s World Cup marks their first foray into livestreaming an entire sports competition. Expressing excitement about bringing this iconic tournament to Netflix, the chief content officer highlighted the platform’s focus on celebrating players, culture, and the global rise of women’s sports.

Over the years, Netflix has built a reputation for streaming entertainment and recently ventured into live sports coverage with initiatives like the “Drive to Survive” docuseries on Formula 1 racing. They are also set to air two live NFL games on Christmas Day. These strategic moves underscore a notable shift in approach, signaling a deeper interest in the world of live sports.

Subscription prices for Netflix in the U.S. range from $6.99 per month with ads and certain restrictions, to $22.99 per month for the premium package without ads. This move to livestream the Women’s World Cup represents a significant addition to Netflix’s expanding sports-related content.