Bango DVM Expands into Retail to Support Continente Loyalty Customers in Portugal
Bango PLC has recently announced a new partnership with Continente, Portugal’s largest high-street retailer. Through this collaboration, Continente loyalty card members can now access discounted Disney+ subscriptions using Bango’s Digital Vending Machine (DVM). The promotion offers members the opportunity to enjoy Disney+ for €1.99 for three months, along with a 30% cashback incentive on their membership cards. This deal showcases the expanding reach of Bango’s bundling technology beyond telecommunications into sectors like banking and retail. According to a survey, 58% of British consumers value subscription gifting as a year-long benefit, reflecting current consumer trends. Looking ahead, Bango is optimistic about its organic growth and the success of its digital vending machine as it secures new clients and ventures into industries like banking and retail. The company sees significant opportunities ahead, with Disney+ marking a highlight of 2024.
