Streaming Wars: The Battle for the Future of Television in the Global Sports Industry

The TV landscape is changing fast as streaming takes over and traditional Pay TV starts to fade away. But with over 200 different streaming platforms out there, it’s clear that the market is a bit crowded. In fact, by 2025, global streaming revenues are expected to hit $165 billion. That’s a lot of shows and movies to choose from!

Even big names like Disney+ and Paramount+ are feeling the pressure when it comes to making streaming profitable. With so many platforms to choose from, subscribers are finding themselves hopping from one to another, spending hours just trying to pick something to watch. It’s no wonder that only a quarter of Americans and Europeans feel like they can easily find something good to watch.

To make matters worse, the cost of subscribing to multiple streaming services is going up. And with more and more platforms offering bundles and special promotions, it almost feels like we’re back to the days of traditional Pay TV. But hey, at least we don’t have to deal with long contracts and hundreds of channels we never watch.

Despite the challenges, streaming bundles and partnerships are on the rise. In 2024, subscriptions bought through bundles were expected to make up over 50% of the market in countries like the US. So, while the future of TV might be a bit complicated right now, it looks like a mix of streaming freedom and traditional ease might just be the way forward.