Innocean and Hyundai Celebrate NHL Support on Prime Video

Hyundai Canada, the official Automotive partner of the NHL and NHLPA in Canada, is excited to introduce a trio of new programs that will bring hockey to a larger audience across the country. Thanks to a collaboration with Prime Video and Amazon ads, Canadian fans can now enjoy unparalleled access to NHL coverage.

Developed by INNOCEAN Canada, the marketing communications agency of record for Hyundai Canada, this strategic campaign aims to enhance how Canadian fans interact with hockey content on Prime Video. With a Prime subscription, fans can now enjoy hockey programming on various devices, from smart TVs to tablets and mobile phones, making it easier than ever to catch all the action.

The first program, FACEOFF: Inside the NHL, premiered on Prime Video on October 3, 2024. This six-part documentary series provides an exclusive, behind-the-scenes look at the personal and professional lives of the NHL’s top players as they compete for the prestigious Stanley Cup. It offers a unique and intimate viewing experience, showcasing the dedication, sacrifice, and intensity that drive these talented athletes.

In addition to FACEOFF: Inside the NHL, Hyundai is also sponsoring two live NHL programs that promise to redefine fan engagement. Prime Monday Night Hockey, which launched on October 14, 2024, offers exclusive access to 26 national Monday NHL matchups for Prime Video subscribers. NHL Coast To Coast, a live, weekly whip-around studio show airing on Thursday nights in Canada, debuted on October 10, 2024, providing live look-ins, key highlights, stories, and behind-the-scenes coverage from all the Thursday night action across the league.

Estelle Nguyen, director of digital media at INNOCEAN Canada, expressed her excitement about the collaboration, stating, “We are thrilled to be a part of this historic collaboration between the NHL and Prime Video. As Hyundai’s advertising agency, we are excited to align the brand with such innovative and ground-breaking projects.”

Uri Gorodzinsky, director of ad sales at Amazon Ads Canada, shared his enthusiasm, saying, “We’re delighted to work with Hyundai in bringing ground-breaking NHL content to Canadian fans through Prime Video. This collaboration underscores our commitment to delivering exceptional viewing experiences, and we look forward to deepening fan engagement with unique, behind-the-scenes access to the NHL.”

For more information about FACEOFF: Inside the NHL, Prime Monday Night Hockey, and NHL Coast To Coast, visit the official websites. And don’t forget to check out the exciting collaboration between Hyundai, the NHL, and Prime Video for a fresh perspective on the game we all love.