Highest TV Viewing Levels in November Since February, Streaming Surges

Streaming entertainment continued to dominate the TV landscape in November, making up about 41.6% of total viewing time. The top performers were The Roku Channel, Prime Video, and YouTube, each setting new records for their platforms.

The spike in TV viewing in November was driven by a variety of factors including sports, the presidential election, and live streaming. Broadcast TV saw a 3% increase in viewing time, with the MLB World Series and NFL games drawing in huge audiences. The Dodgers’ victory in Game 5 of the World Series was a standout moment, attracting 18.2 million viewers.

The presidential election coverage also had a significant impact on viewing habits, with cable TV seeing a jump in viewership share during the election week. Cable news specifically saw a 32% increase in viewing minutes during that time.

Streaming services saw a 7.6% increase in viewership, with Netflix, The Roku Channel, Prime Video, and YouTube all hitting record highs in terms of share of TV viewing. Netflix had a strong showing during week three with the Jake Paul vs. Mike Tyson boxing match and its original series “The Lincoln Lawyer” driving viewership.

Overall, November was a month of high engagement across all TV platforms, with streaming continuing to be a dominant force in the entertainment landscape.