Disney Upgrades Over 36,000 Hotel Rooms, Introduces Hidden Subscription Fee

isney+ continues to expand its features and offerings. In the United States, the streaming platform recently introduced live content options, including ESPN On Disney+ and news channels like ABC News Live. These updates have transformed Disney+ into a more versatile streaming service, catering to diverse viewer interests.

Recognizing the challenges of blending live and on-demand content, Disney+ has implemented new parental control settings to address content suitability. Guests can now disable unrated content such as live sports and news, ensuring profiles are restricted to age-appropriate material. These updates aim to give families greater control over their viewing experience, a critical feature as Disney+ incorporates more diverse content.

The addition of Disney+ in resort rooms aligns with the company’s broader streaming strategy. However, this enhanced accessibility comes amid significant changes to Disney+ pricing. Last December, Disney introduced an ad-supported tier, Disney+ Basic, priced at $7.99 per month. Simultaneously, the standard ad-free tier increased to $11.99. During a recent earnings call, Disney CEO Bob Iger accidentally revealed that 37% of U.S. Disney+ subscribers and 30% of global subscribers are on the ad-supported plan. This disclosure—unusual in the competitive streaming industry—highlights the growing role of advertising revenue in Disney’s streaming strategy.

Integrating Disney+ into Walt Disney World’s vast network of resort hotels is no small feat. With around 36,000 rooms, this rollout represents one of the largest in-room entertainment upgrades in the hospitality industry. For guests, it adds another layer of convenience and connectivity, ensuring that the magic of Disney+ is available whether they’re at the parks or relaxing in their rooms. This initiative is part of Disney’s ongoing efforts to merge its digital and physical offerings, creating a seamless experience for fans by bringing its streaming service to resort TVs.

As the Disney+ rollout continues, guests can expect the service to become a staple of the Walt Disney World experience. With the ability to stream Disney classics, blockbuster films, and live content, visitors have more ways than ever to stay connected to their favorite stories. For families planning their next Disney trip, this new feature offers an exciting enhancement to their stay—one that bridges the magic of the parks with the convenience of home streaming.