WWE submits new trademark as Raw library departs Peacock
Recently, WWE made a move to trademark “Raw Vault” with the United States Patent and Trademark Office on December 6. This action was taken by attorney Lauren A. Dienes-Middlen. The timing of this move is significant as the entire library of Monday Night Raw is scheduled to leave Peacock at the end of this month and will be transitioning to Netflix starting on January 6.
The trademark filing indicates that it is for entertainment services, specifically a continuing program centered around sports and entertainment. This content will be accessible through various mediums such as television, satellite, audio, video, web-based applications, mobile phone applications, and computer networks. The programming will cover a range of topics including sports, entertainment, and general interest, and will be available through live broadcasts as well as online platforms like the internet and commercial online services.
This move by WWE highlights their strategic approach to their programming and branding as they prepare for Raw to make the switch to a new streaming platform. It’s an exciting time for fans to see how this transition will impact their viewing experience and engagement with WWE content. Stay tuned for more developments as WWE continues to evolve and adapt in the ever-changing entertainment landscape.
