Netflix User Warns Others About New Terms of Use
It’s common knowledge that most apps and services these days gather data on their users, but they usually do so in a subtle way, buried deep in their terms of service. Let’s be real, when was the last time anyone actually read those terms? This sneaky approach often leads users to unknowingly agree to have their data shared with third parties.
Recently, a Netflix user noticed a new terms of service agreement on her TV screen. It presented her with a menu of options to choose from, determining what data Netflix can collect and share with others. Tech creator Rachel (@racheltalkstech) highlighted in a TikTok video that the menu preselected sharing viewing and voice information with third-party partners, although the partners remain unnamed.
Rachel’s main concern was about the preselection of options. She pointed out in her video that most people wouldn’t bother reading through all the text on the screen but would be quick to select the two checkboxes that were already marked. She criticized Netflix for making it so easy for users to just agree and hand over their data by simply clicking a button that selects all the options at once.
Typically, consent for data sharing is hidden in terms of service agreements where users are less likely to come across it. Rachel emphasized that this method of data collection through a popup on the TV screen was a more blatant approach compared to how it’s usually done, hidden in the fine print at the bottom of a page.
When contacted for comment, Netflix stated that they retain basic user data such as billing information, notification settings, and user profiles within a household. They also track viewing preferences, activity, and interactions with titles on their platform for behavioral advertising purposes on their ad-supported subscriptions.
Some viewers shared their concerns about the prechecked options, with one commenter advising to always read thoroughly when checkboxes are already marked. Others felt it should be illegal for any option to be preselected without user consent. A few viewers voiced that they weren’t bothered by data sharing, as it’s become a standard practice when using various apps and services.
In conclusion, while data collection is a common practice, it’s essential for users to stay informed and aware of how their data is being used when engaging with different platforms and services.