NBCUniversal Wins Five IOC Olympic Golden Rings Awards for Presentation – Sports Video Group
The Tokyo Olympics, originally scheduled for 2020 but postponed due to the pandemic, finally took place in July 2021. Despite the challenges and restrictions, the Games managed to captivate audiences around the world. NBCUniversal, which had exclusive broadcasting rights in the United States, offered comprehensive coverage of the event.
Over 7,000 hours of live coverage were available to viewers, with NBC, USA Network, CNBC, NBC Sports Network, Olympic Channel, Golf Channel, Telemundo, Universo, Peacock, and more than 150 commentators contributing to the extensive programming. This wide range of coverage ensured that fans could follow their favorite sports and athletes throughout the Games.
NBCUniversal’s coverage of the Tokyo Olympics was a hit with audiences, as evidenced by the massive consumption across its platforms. Whether fans tuned in to watch live events, highlights, or interviews, they were able to immerse themselves in the excitement and drama of the Games.
As the Olympics came to a close, NBCUniversal celebrated the success of its coverage and the resilience of the athletes who competed. The Tokyo Olympics may have been unlike any other, but they still managed to inspire and unite people from all corners of the globe.