Ryan Serhant Raises $45 Million to Disrupt Real Estate Brokerage Industry

Ryan Serhant, known for his appearances on Million Dollar Listing and his Netflix show Owning Manhattan, is making waves in the real estate world. His eponymous real estate empire closed the sixth most residential sales in Manhattan last year, with plans to expand rapidly into new markets. But now, Serhant is venturing into the tech world with a new app called S.MPLE, backed by a $45 million investment from Camber Creek and Left Lane Capital.

Describing S.MPLE as “Instacart for salespeople,” Serhant aims to revolutionize how brokers navigate their sales process. This isn’t his first foray into real estate tech, having previously explored ventures like a metaverse platform and a real-time video editing app. Learning from past experiences, Serhant realized the importance of creating an efficient tool that automates parts of the sales process to save time for brokers.

While some may view him as a celebrity broker, Serhant sees himself as a tech entrepreneur, focused on using his fame and social media following to drive business. His unique approach to real estate sales, leveraging social media and viral marketing, sets him apart from the traditional methods of listing properties. With a keen understanding of how to use his platform effectively, Serhant has built a successful business with low customer acquisition costs.

Investors like Camber Creek and Left Lane Capital see the value in Serhant’s distribution strategy and recognize the potential for growth in the real estate tech space. With plans to roll out S.MPLE to brokers across his company and beyond, Serhant is positioning himself not just as a celebrity, but as a technology CEO running a significant company. As he continues to innovate in the industry, Serhant’s blend of real estate expertise and tech-savvy approach is paving the way for the future of brokerage sales.