Netflix Star Ryan Serhant Raises $45 Million to Revolutionize Real Estate Brokerage

Ryan Serhant is not your typical startup founder. You may know him from shows like Million Dollar Listing or his new Netflix series, Owning Manhattan, or maybe you’ve worked with one of the brokers in his real estate empire, which ranked sixth in residential sales in Manhattan last year. With a new app called S.MPLE, backed by $45 million in funding from New York venture firms Camber Creek and Left Lane Capital, Serhant is diving into the tech world.

His headquarters in SoHo is not your average startup office, with a massive statue of an S greeting visitors at the entrance. Through his reality shows and social media following, Serhant has modernized real estate sales, leveraging virality and social media savvy to attract a younger generation of brokers.

S.MPLE, described as “Instacart for salespeople,” automates parts of the sales process for brokers, streamlining listings and communication. Serhant’s unique approach to distribution, leveraging social media, reality TV, and real estate sales as a flywheel to generate business, sets him apart from traditional software founders. With investors recognizing the power of this distribution model, Serhant’s profitability and strategic partnerships with venture firms like Left Lane Capital and Camber Creek are propelling his tech ambitions forward.

Serhant’s success in merging his celebrity status with tech entrepreneurship is a noteworthy example of the changing landscape in the real estate industry. As he expands S.MPLE to brokers within his company and beyond, his reputation as a technology CEO is on the rise, showcasing the potential for innovation and growth in unexpected places.