Apple News Ads Takeover

Apple News has just made a big change in how it handles ads. Instead of relying on outside vendors, Apple is now selling its own ad space within Apple News. This means the tech giant is stepping up its game by pitching ads directly to marketers for the News feed and individual stories. Previously, they let third-party vendors handle their ad sales.

Next year, Apple plans to offer premium sponsorships for editorial content related to events like the Met Gala. They’re also rolling out banner placements, video ads, and opportunities for advertisers to sponsor specific News feeds. Publishers who have articles with ads sold by Apple will take home a 70% share of the revenue.

This shift in strategy could help Apple boost its ad revenue and balance out a slower end-of-year period. By taking the reins on their own ad sales for Apple News in regions like North America, Canada, Australia, and the U.K., Apple seems determined to amp up its ad game and give brands more ways to reach their audience.

When it comes to Apple users, they tend to spend more time on their devices than Android users and make up a bigger part of the mobile market. Apple has already been selling ads for its search and App Store and recently brought Todd Teresi—known for his work in streaming ads—on board to lead advertising for Apple TV+. This move to sell their own ad inventory is part of their larger plan to grow their advertising business and keep things fresh and engaging for users and marketers alike.

As Apple gears up to bounce back from recent challenges, like those faced by the iPhone 16, they’re banking on their AI features to make a difference. They’re expecting modest revenue growth this quarter as they focus on offering personalized experiences through Apple Intelligence and simplifying day-to-day tasks. By diving into direct ad sales, Apple is pushing boundaries and creating new revenue opportunities to keep things exciting and profitable.