Grammys to be Broadcast on ABC, Hulu, and Disney+ Starting in 2027
The Grammys, the prestigious music awards show, is set to undergo a significant change in its broadcast home in the coming years. The Recording Academy has recently finalized a groundbreaking 10-year deal with Disney, marking a major shift from its longstanding partnership with CBS. Starting in 2027, the Grammys will be broadcast simultaneously on ABC, Hulu, and Disney+, reflecting the growing trend of viewers turning to streaming platforms over traditional television. This move comes as a strategic decision, considering Disney+ boasts a substantial subscriber base of over 150 million, more than double that of the current streaming platform for the Grammys, Paramount+.
In addition to the live broadcast of the awards show, the deal includes various music specials and programs related to the Grammys. This expanded collaboration opens up opportunities for a broader audience, including those outside the music industry and residing beyond Los Angeles, to engage with the events leading up to the main show.
Disney’s successful acquisition of major television events has been evident in recent years, with the addition of hosting rights for not only the Grammys but also the Academy Awards (Oscars) and Super Bowl LXI in 2027. Harvey Mason Jr., the CEO of the Recording Academy, expressed enthusiasm about the partnership in a press release, highlighting the significance of aligning with Disney and the opportunities it presents for showcasing music talent on a global scale.
The collaboration between the Recording Academy and Disney signifies a new chapter for the Grammys, emphasizing a strategic evolution and growth for the prestigious music awards show. The shift to a new broadcast home on Disney-owned platforms is expected to streamline the viewing experience for audiences and further elevate the reach and impact of the Grammys in the ever-evolving landscape of entertainment and media.