Paramount+ Introduces FAST Channel on Vizio’s WatchFree+ Platform

Vizio and Paramount+ have joined forces to bring a new ad-supported channel to Vizio’s WatchFree+ platform. This collaboration offers viewers free access to select episodes of popular Paramount+ shows like "Tulsa King," "Dexter," "Frasier," and "Special Ops: Lioness." Through interactive "content connections," viewers are encouraged to explore more content on Paramount+ by subscribing to the streaming service.

The Paramount+ channel on WatchFree+ has garnered significant attention, with hundreds of thousands of viewing sessions. Vizio’s content connections have successfully directed viewers to the Paramount+ app, resulting in click-through rates that exceed industry standards. Paramount+ is leveraging this partnership by promoting the channel on Vizio’s home screen, ensuring maximum visibility to millions of daily viewers.

This collaboration builds on Vizio’s introduction of the content connections tool in 2023, aimed at simplifying the streaming landscape for consumers. By partnering with media and entertainment companies, Vizio is bridging the gap between different streaming platforms and facilitating subscription sign-ups. Sean Booker, head of media and entertainment at Vizio, highlighted the importance of creating a seamless viewing experience across various streaming environments to combat TV fragmentation.

The strategic alliance between Vizio and Paramount+ underscores the growing trend of content owners seeking innovative ways to engage viewers and drive subscriptions. By offering a seamless viewing experience and leveraging the reach of Smart TVs, both companies aim to capture viewer attention and loyalty in a competitive streaming market.

As the Paramount+ channel continues to engage viewers on Vizio’s WatchFree+ platform, the partnership sets a precedent for future collaborations between consumer electronics manufacturers and streaming services. By providing free access to premium content and encouraging viewers to explore additional offerings, Vizio and Paramount+ are at the forefront of delivering an enhanced entertainment experience to audiences.

In conclusion, the Vizio-Paramount+ partnership represents a strategic move to enhance the streaming experience for viewers and drive engagement across platforms. With a focus on delivering quality content and seamless viewing experiences, this collaboration sets a new standard for the integration of streaming services into consumer electronics platforms.