Amazon Prime Video India to Introduce Advertising in Movies and TV Shows by 2025

Amazon has revealed its plans to introduce advertisements into its Prime Video content for viewers in India starting in 2025. The move comes as part of the company’s efforts to expand its presence in the Indian market and enhance its entertainment offerings.

In a blog post, Amazon stated that the inclusion of limited advertisements in Prime Video shows and movies is aimed at sustaining investments in high-quality content over the long term. The company emphasized that the number of ads would be significantly lower than what viewers typically encounter on traditional television and other streaming platforms. Additionally, Amazon announced its intention to introduce a new ad-free payment tier in the future while maintaining the current pricing structure for Prime memberships.

Prime members in India will receive advance notification via email about the upcoming changes, allowing them to choose between watching content with ads or opting for the ad-free option. The introduction of ads will not affect Prime Lite subscribers, who will continue to enjoy access to the full library of Prime Video content on a single device in 720p High-Definition with ads.

Beyond streaming content, Prime members in India also benefit from early access to exclusive deals and discounts during Amazon’s sales events. The integration of advertisements into Prime Video content represents a strategic move by Amazon to further monetize its streaming platform and enhance the overall viewer experience.

The announcement by Amazon has sparked discussions among Prime members in India about the potential impact of ads on their viewing experience. While some viewers may find the introduction of ads disruptive, others see it as a trade-off for accessing premium content at a competitive price point.

As Amazon gears up to implement these changes in 2025, Prime Video viewers in India can expect a shift in their viewing experience with the occasional presence of advertisements. The company’s commitment to offering a range of viewing options, including ad-free content, underscores its dedication to catering to the diverse preferences of its audience while continuing to invest in compelling entertainment offerings.