JB Smoove offers a sneak peek of hosting ‘Buy It Now’

A new and exciting game show is set to debut on Prime Video, hosted by the Emmy-winning actor and comedian JB Smoove, known for his roles in "Curb Your Enthusiasm" and "Mapleworth Murders." The show, titled "Buy It Now," offers entrepreneurs a unique platform to showcase their products to a live audience called "The 100." In a fast-paced pitch session lasting 90 seconds, entrepreneurs have the opportunity to impress The 100 with their product and pricing.

If the audience members are impressed, the entrepreneurs move on to a panel consisting of Amazon executives and celebrity entrepreneurs. This panel will decide which products will be featured in Amazon’s exclusive Buy It Now Store. Additionally, each episode will see one lucky entrepreneur walk away with a prize of $20,000.

JB Smoove expressed his enthusiasm for the show, highlighting the opportunity it provides for innovative entrepreneurs to gain exposure in front of a vast audience. He emphasized his role in supporting and motivating the participants, aiming to prepare them for success on the show. The rotating panel of celebrity entrepreneurs includes well-known figures such as Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, and Christian Siriano.

Smoove emphasized the positive impact of the show, stating, "We are in the happy business, and you need people who believe in people." The celebrity judges and Amazon executives aim to not only create engaging television but also foster the growth of aspiring entrepreneurs, ultimately contributing to the business ecosystem and providing opportunities for individuals to thrive.

The Buy It Now Store will launch concurrently with the show’s premiere, offering customers access to featured products through various channels, including a scannable QR code, Amazon’s website, and the Prime Video mobile app. While not every product may make it to the Buy It Now Store, Smoove highlighted the resilience of entrepreneurs, emphasizing that a rejection on the show does not signify the end of their journey but rather a temporary setback.

"Buy It Now" is set to premiere on Wednesday, Oct. 30, with the first three episodes available for streaming on Prime Video. Subsequent episodes will be released weekly as part of Prime Video’s "Winning Wednesdays" programming. The show promises to provide a platform for entrepreneurs to showcase their products, receive valuable feedback, and potentially secure a spot in Amazon’s exclusive marketplace.