Netflix Ranks as Top ‘Must-Keep’ TV Brand for Fifth Consecutive Year
A recent survey conducted by Solutions Research Group highlighted the continued dominance of Netflix as the top choice for viewers in the annual assessment of “must-keep” TV services. The survey, which polled 1,400 U.S. consumers aged 12 and above in May, revealed Netflix’s fifth consecutive year at the forefront, with ABC, Prime Video, CBS, and Fox following closely behind in the top five spots.
Hulu, NBC, Disney Plus, ESPN, and Peacock secured positions in the top 10 list, as per SRG’s findings. Noteworthy advancements in the 2024 survey included the rise of FAST streaming platforms Tubi and Pluto TV, climbing to the 14th and 20th spots, respectively, after debuting at lower rankings the previous year.
The survey also highlighted the growing interest in free ad-supported streaming (FAST) channels among consumers. Services like Nickelodeon, Comedy Central, National Geographic, Apple TV Plus, MTV, and Ion showcased positive momentum in the survey, indicating a diverse range of viewer preferences.
Netflix’s appeal extended across different demographics, with the streaming giant emerging as the top choice among African-American and Latinx viewers. Among 18-to-34-year-old audiences, Netflix maintained its leading position for the eighth consecutive year, with Hulu, Prime Video, Disney Plus, and ABC following suit. Additionally, Netflix retained its top spot among men aged 18-49 and women aged 25-54, solidifying its stronghold in the streaming landscape.
SRG emphasized the inclusive and balanced sample design of the survey, considering factors such as geography, gender, and ethnicity to reflect the U.S. population accurately. The survey results underscore the evolving landscape of streaming services and consumer preferences, indicating a dynamic shift in the way audiences engage with television content in the digital age.
