Wells Fargo, Papa Johns, Paramount+, and JCPenney Email Marketing Strategies Revealed

Recently at our Email Insider Summit in Amelia Island, FL, leaders in the email marketing industry came together to address some of the most pressing challenges. The event was a hub of insightful discussions and practical insights that offered valuable takeaways.

One of the standouts was Wells Fargo’s Head of Email Strategy and Governance, Joyce Poole, stressing the importance of clear communication with cross-functional teams for efficiency and alignment.

The panel on strategies to align owned channels featured Courtney Tierney from Papa Johns and Stef Work from Paramount+, who shared their insights on engaging consumers through different channels and optimizing timing for the best impact.

George DiGuido, SVP of Growth at The Information, discussed personalized subscriber experiences and the balance between tailored content and privacy during the panel on integrating latest personalization strategies across channels.

Director of Owned Media at JCPenney, Sonia Williford-Gill, highlighted the significance of concise messaging and finding the right email frequency to engage customers effectively without overwhelming them.

For those looking to contribute content for future editions, reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com. The summit was packed with inspiration and real-world examples that shed light on the evolving landscape of email marketing — definitely worth exploring further through the session recordings!