VHS and Cassette Tapes Revived at NYC Event for Analog Enthusiasts

Today, let’s take a step back in time before streaming dominated our screens. The first-ever NYC Tape Fair in Bushwick brought together hundreds of analogue fans who were eager to browse through rare VHS tapes, cassettes, and even eight-tracks. Festival co-founder, Anthony Morton, highlighted the appeal of holding physical media in your hands, connecting more deeply with the artistry.

Organizer Ricardo Marerro noted that buyers are increasingly curious and craving more, expressing a growing frustration with streaming services. As streaming options seem to dwindle, people are realizing that there is a vast world of music and movies not available online, prompting a renewed interest in physical media.

For Morton, the festival was a labor of love born out of a desire to expand his cassette collection and offer more diverse options to collectors. Undervalued cassettes, many priced between $2 and $20 at the festival, have seen a resurgence in popularity due to their affordability compared to vinyl records, making them an attractive choice for audiophiles.

Cassette sales have surged by 440% in the last decade, and VHS stores are making a comeback from the UK to the U.S. For some attendees like J. Rivera, the allure of tapes lies in their affordability and the opportunity to unplug from the digital world, enjoying a more immersive and nostalgic listening experience.

At the fair, vendors like Night Owl Video showcased a range of VHS tapes, including cult classics like “The Elephant Man” and “Love Camp 7.” Co-owner Aaron Hamel emphasized the joy of browsing physical stores, reminiscing about the days of perusing shelves, reading blurbs, and discovering special features before making a movie selection.

In a world saturated with digital content, the NYC Tape Fair served as a delightful reminder of the unique charm and tangible connection offered by vintage analog media.