Netflix Co-CEO Ted Sarandos: Movie Theaters Outdated Concept

In the world of Hollywood and entertainment, Netflix has established itself as a major player. Collaborating with iconic filmmakers like Martin Scorsese, supporting rising talents like Timothee Chalamet, and even snagging awards like Best Director for Alfonso Cuaron’s “Roma” in 2019. But according to Netflix Co-CEO Ted Sarandos, the traditional model of movie theaters is a bit outdated. He believes that consumers these days prefer the comfort of their own homes when watching movies.

During the Time100 Summit, Sarandos shared his insights with Time editor-in-chief Sam Jacobs. He emphasized Netflix’s commitment to providing content in a way that suits viewers’ preferences. “Netflix is a very consumer-focused company,” Sarandos explained. “We really do care that we deliver the program to you in a way you want to watch it.” For him, the decline in box office numbers reflects a shift in consumer behavior towards home viewing.

Sarandos pointed out that the idea of making movies specifically for the theater is a thing of the past. He highlighted the shift in filmmakers’ aspirations, saying, “It’s an outdated concept.” While some may argue for the communal experience of theaters, Sarandos sees it as a fading trend. He acknowledged that for some lucky individuals, the ability to stroll to a nearby theater is great, but for many, that’s not the reality.

However, Sarandos’ stance does raise questions. Can at-home viewing truly replace the shared experience of seeing a movie in a theater? While Netflix has found success with hit series like “Stranger Things” and “Bridgerton,” its original movies are yet to reach the same cultural impact. The big blockbusters and event movies seem to thrive in the theater setting, where the scale, sound, and undivided attention can make a difference.

In the end, both perspectives have merit. While streaming has its place in shaping the entertainment landscape, movie theaters still hold value in creating shared moments and sparking conversations that shape our cultural zeitgeist. So, as the industry continues to evolve, the debate between the old and the new will undoubtedly continue.