Traffic Police in Bangalore awarded Golden Peacock for Innovation

The Bengaluru Traffic Police (BTP) recently made headlines by winning the prestigious Golden Peacock Award for their innovative product/service in 2025. Presented by the Institute of Directors, India, the award recognized BTP’s ASTraM (Actionable Intelligence for Sustainable Transformation Management) initiative at a grand ceremony in Al Habtoor Palace, Dubai on April 22, 2025.

ASTraM is a cutting-edge program that harnesses AI-driven traffic management, citizen-engagement apps, and eco-friendly enforcement strategies to revolutionize the way traffic is managed in Bengaluru. The initiative provides congestion alerts, incident reporting through a BOT-enabled app, event planning support, and automated number plate recognition to streamline traffic operations.

One of the key features of ASTraM is its smart traffic engine, which offers real-time insights into Bengaluru’s traffic patterns. This data allows authorities to make informed, data-driven decisions to improve traffic flow, reduce congestion, and enhance enforcement efforts. The success of ASTraM has not only garnered global recognition but has also set a new standard for sustainable urban traffic management.

By combining technology, citizen engagement, and eco-friendly practices, the Bengaluru Traffic Police have shown that innovation and dedication can truly make a difference in improving the quality of life in a bustling city. Their efforts serve as a shining example of what can be achieved when a community comes together to tackle common challenges.