Prime Video Unveils Official Anthem for NASCAR Cup Series

Prime Video is gearing up for an exciting season of NASCAR Cup Series coverage with a brand new anthem that is sure to get fans pumped. The anthem, titled “Up Around The Bend (Amazon Music Original),” is a collaboration between country superstar Eric Church and rock legend John Fogerty. This reimagined version of Fogerty’s classic song captures the high-energy excitement of race day and sets the tone for NASCAR on Prime.

Fans can look forward to hearing the anthem for the first time today as part of the new NASCAR on Prime marketing campaign. The commercial, featuring racing icon Dale Earnhardt Jr., analyst Steve Letarte, and Cup Series star Chase Elliott, was filmed over five days at Charlotte Motor Speedway. The commercial pays homage to NASCAR’s heritage while looking towards the future, with a classic Chevelle serving as a visual bridge between the two.

Stacey Rosenson, Head of U.S. Sports Marketing at Prime Video, highlighted the collaboration with Church and Fogerty, stating that the fresh spin on Fogerty’s hit brings a distinctive sound to the coverage that matches the energy of the sport. The anthem will premiere during Prime Video’s presentation of the Coca-Cola 600 from Charlotte Motor Speedway on Sunday, May 25, and will be featured throughout the exclusive five-race NASCAR Cup Series package.

In addition to the anthem, fans can explore official NASCAR products and merchandise by searching ‘Shop The Race’ on the Amazon Shopping App. Prime Video will exclusively stream five consecutive NASCAR Cup Series races starting on May 25 with the Coca-Cola 600 at Charlotte Motor Speedway. The coverage will include practice and qualifying for almost the entire first half of the NASCAR season, with a team of talented analysts and hosts providing in-depth commentary and analysis.

Fans in the U.S. can catch all the NASCAR action on Prime Video from the comfort of their own homes or on the go, with streaming available on hundreds of compatible devices. For more information on how to stream NASCAR on Prime Video, visit amazon.com/howtostream. Get ready for an adrenaline-filled season of NASCAR with Prime Video!