Password Sharing Crackdown: New ‘Extra Member Add-On’ Feature Revealed

Max is joining the ranks of streaming services like Netflix, Hulu, and Disney+ by cracking down on password sharing. They’ve introduced a new feature that allows primary account owners to add an extra member for a fee.

This “Extra Member Add-On” feature, announced by Max on Tuesday, lets account owners share their subscription with someone outside their home for $7.99. The added member will have their own separate account, but under the primary owner’s subscription.

According to Warner Bros. Discovery, the owner of Max, this feature aims to provide more flexibility and value to subscribers. CEO JB Perrette highlighted that the goal is to give viewers a new way to enjoy quality content at an exceptional price.

The good news is that the extra member will get their unique login, keeping their viewing history and preferences separate. However, there are some limitations—the add-on is restricted to one per account, and the extra member can only stream from one profile on one device at a time.

So, who can use this feature? Well, it’s currently available to direct subscribers of Max, excluding those who have bundled subscriptions. To purchase the “Extra Member Add-On,” subscribers simply need to follow the instructions provided by Warner Bros. Discovery.

This feature is a game-changer for those wanting to share their Max subscription with family or friends outside their home. It’s a simple way to extend the viewing experience and ensure everyone gets to enjoy the best-in-class content that Max has to offer.