Top Grossing Mobile and CTV Apps – March 2025 Pixalate Rankings

Pixalate just released their March 2025 North America Top Grossing Apps Reports for the U.S. and Canada, and the results are in! The reports cover both mobile apps from the Apple App Store and Google Play Store, as well as Connected TV (CTV) apps from platforms like Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV stores.

In the U.S., Happy Color led the way on the Apple App Store with an estimated $5 million in open programmatic ad revenue, while Pocket FM: Audio Series grabbed the top spot on the Google Play Store with $4 million. When it comes to CTV apps, Hulu reigned supreme on all platforms, with an estimated $79 million on Roku, $18 million on Apple TV, $37 million on Amazon Fire TV, and $27 million on Samsung Smart TV.

Moving north to Canada, My FitnessPal took the top spot on the Apple App Store with $230,000 in estimated open programmatic ad revenue, while Sim City dominated on Google Play with $261,000. In the CTV world, Free Games led on Roku with $20,000, Crackle claimed No. 1 on Apple TV with $40,000, Haystack was the top earner on Amazon Fire TV with $40,000, and SAMSUNG TV PLUS led on Samsung Smart TV with $31,000.

Pixalate’s research was no small feat, analyzing a whopping 31 billion open programmatic impressions from 6 million mobile apps, including delisted ones from the major app stores. The data science team also dove into 6,000 CTV apps and 3 billion global ad impressions across various platforms like Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.

If you’re hungry for even more app insights, you can download Pixalate’s Global Top Grossing Mobile & CTV Apps Reports for countries like China, Japan, Singapore, India, Australia, and more.

Pixalate is a global platform known for privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Accredited by the MRC for detecting and filtering Sophisticated Invalid Traffic (SIVT), Pixalate is a trusted resource for regulators, advertisers, publishers, and more.

Remember, these reports are based on Pixalate’s proprietary technology and analytics, meant to provide valuable insights for the digital media industry. They’re opinions, not guarantees, so take them with a grain of salt. But if you’re curious about the latest trends in programmatic advertising activity across mobile and CTV apps, Pixalate’s got you covered!