Drive Advertising Impact and Velocity with Biddable Technology

icture a Friday night: you settle in to watch that big game or catch up on your favorite show. And who’s there with you, every step of the way? Disney. Yep, they’re all about bringing the best live sports and entertainment right to your screen!

But guess what? They’re not stopping there. Nope, they’re upping their game even more by diving into biddable ad technology. It might sound fancy, but it’s all about making sure those ads you see are as relevant and seamless as possible.

Recently, Disney unveiled some cool new biddable ad tech tricks to keep things fresh. One big move? Making live content from Hulu and Disney+ (hello, ESPN and ABC News!) available to advertisers through biddable integrations. This means more exciting moments to catch and more ways for advertisers to join in on the fun!

And that’s not all. Disney is teaming up with Google’s Display & Video 360 to support Instant Deals. Translation? Buyers can quickly create deals within the marketplace, picking Disney ad inventory, targeting their audience, and getting those deals rolling in no time flat!

In the words of Jamie Power (SVP of Addressable Sales), Disney’s goal is to make buying ads across their platforms a breeze. With this latest tech, they’re not only simplifying the process but also setting the stage for even more cool ways to grow your business.

But wait, there’s more! Disney is also letting you personalize your ad experience while watching live events. Their tech allows for dynamic ad insertion (DAI) on Disney+, bringing tailored ads right to your screen. It’s all about making sure your viewing experience is top-notch, without missing a beat!

So, the next time you’re tuning in for that big game or catching up on your favorite show, remember that Disney is right there with you, making sure everything is seamless, exciting, and most importantly, all about you. Cheers to a future of biddable tech and great entertainment ahead!