Allied Global Marketing and Hulu Deli Boys Tour: A Memorable Cultural Experience

Allied Global Marketing teamed up with Hulu and Onyx Collective to create an exciting mobile experience centered around the world of the new Hulu Original series ‘Deli Boys’. The immersive activation took to the streets of New York City, Austin’s SXSW, and Chicago’s River Dyeing festival.

The ‘Deli Boys’ activation brought the show’s fictional ABC Deli to life by transforming a food truck into a vibrant and interactive experience. Guests were able to step into the playful world of the show, collect custom “cash,” and exchange it for snacks and drinks inspired by the series. They also had the opportunity to explore various interactive elements such as faux surveillance cameras, a behind-the-scenes fridge screen, and a stylized newspaper dispenser.

Attendees were treated to themed giveaways, surprise appearances by the show’s stars Asif Ali and Saagar Shaikh, and left with posters, Hulu swag, and a deeper connection to the show’s unique vibe.

Paddy Davis, EVP of Brand Experience at Allied Global Marketing, praised the collaboration, saying, “The Deli Boys activation is a brilliant example of what can happen when creative ambition meets collaborative execution.” The success of the activation showcased the power of live experiences in creating stronger connections between fans and the content they love.

For more information about Allied Global Marketing’s work in Brand Experience, you can visit their website at https://alliedglobalmarketing.com/brand-experience.