Fauxductivity: Should Gen Z Streaming at Work Be a Concern for Employers?

Many Gen Z workers have admitted that they enjoy streaming shows and movies while working from home. A recent survey found that as much as 84% of these workers indulge in streaming during work hours. While some might view this trend as unproductive, HR leaders suggest that it might not be a red flag after all.

It’s a fact—working remotely can get lonely. Without the usual office banter or social interactions, employees may feel isolated. Tuning in to a TV show or movie can help alleviate some of that solitude, but it can also lead to distractions. Despite these challenges, 84% of Gen Zers have confessed to streaming content while working, as revealed in a Tubi survey.

The discussions surrounding “fauxductivity,” particularly among millennials and Gen Zers, have raised concerns about productivity levels during remote work. Some companies worry that employees may be less efficient or connected while working from home. Jamie Dimon of JPMorgan Chase has even mandated a return to the office for his employees, citing concerns about the effectiveness of remote work, especially for younger generations.

The usual remote work critiques aside, HR leaders believe there’s more to these trends than meets the eye. Meisha-ann Martin from Workhuman points out the multiple stressors affecting today’s workforce, such as burnout and disengagement, which can impact productivity.

Progressive employers are urged to look beyond the surface and understand the reasons behind streaming habits at work, especially for Gen Z employees. For many in this generation, having background content like shows, podcasts, or music can actually enhance focus rather than deter it. Instead of strict monitoring, companies are encouraged to create work environments that cater to the preferences of different generations, acknowledging that each group brings a unique perspective to workplace culture, including Gen Z.