Strap in for Max: Foxtel’s rollercoaster TVC showcases exclusive bundled access

rom HBO, Warner Bros. Discovery, and more.

The TVC showcases a thrilling rollercoaster ride of entertainment, featuring popular shows like House of the Dragon, The White Lotus, and The Last of Us, as well as movie franchises such as Harry Potter and all-time favorites like Friends. With Max launching in Australia on 31 March, Foxtel subscribers can seamlessly dive into an extensive catalogue of top-notch content.

As a launch partner for Warner Bros. Discovery’s Max app, Foxtel is committed to providing its customers with the best content all in one place. Foxtel Director of Marketing Strategy & Planning, Michael Waymouth, expressed pride in the partnership, stating that access to Max at no extra cost reflects the company’s dedication to delivering great value and convenience to its subscribers.

The TVC was created by BALBOA and aims to capture the excitement and variety of entertainment that a Max subscription brings. By blending iconic moments from beloved shows and films, the campaign showcases the thrill of having premium content at your fingertips. The seamless integration of Max into the Foxtel experience promises bold and engaging creative that matches the entertainment it offers.

From 31 March, Foxtel devices will have access to the Max app, expanding its content offering to a total of 18 apps, including big names like Netflix, Disney+, Amazon Prime Video, and more. The campaign will run across various platforms, including TV, social media, BVOD, online video, and on-platform promos, ensuring that Foxtel subscribers are in for an exciting entertainment journey.

Foxtel’s commitment to delivering exceptional value and a diverse range of top-tier content to its subscribers is exemplified by its partnership with Warner Bros. Discovery and the launch of the Max app. With access to Max at no extra cost, Foxtel subscribers can look forward to a world of premium entertainment right at their fingertips.