Timbaland Interview: Crafting the Soundtrack for Apple TV+ Series ‘BE@RBRICKS’

In the colorful universe of Apple TV+’s latest animated series, BE@RBRICK, music plays a crucial role in setting the tone. Renowned producer Timbaland leads the way as the show’s Executive Music Producer.

I had the opportunity to chat with Timbaland about his work on the show, his connection to music, and even what he envisions himself looking like as a BE@RBRICK character!

When asked what drew him to work on the BE@RBRICK series, Timbaland cited the creativity and boundary-breaking nature of the show. He felt a strong alignment with his own work in music and saw it as a perfect match.

Despite the challenge of ensuring every track fit the show’s unique world, Timbaland confessed that having creative freedom was a fantastic experience. It allowed him to venture into new sounds and push his limits to create something fresh.

The overarching message of the show about forging one’s destiny resonated deeply with Timbaland. He emphasized the importance of showcasing to young viewers that they have the power to craft their own paths and break free from societal constraints.

Working on the BE@RBRICK series revealed to Timbaland a newfound love for storytelling through music. Although he’s always woven narratives into his work, creating music for an animated series presented a novel approach to infusing emotions through sound.

In Timbaland’s eyes, music remains a universal language that transcends boundaries. It has the unique ability to connect people regardless of their background or language—an aspect that continues to inspire his artistry.

As a collector of BE@RBRICKS himself, Timbaland shared his vision for a custom BE@RBRICK character centered around rhythm and music visualization. He imagined a design featuring intricate sound waves to capture the essence of music in motion.

Ultimately, Timbaland hopes that viewers of BE@RBRICK will walk away feeling empowered and inspired to pursue their creative passions. The series, accompanied by upbeat original songs, aims to encourage children and families to embrace their authenticity through the enchanting power of music.

Developed by DreamWorks Animation and Dentsu Inc., BE@RBRICK weaves a tale of Jasmine Finch and her bandmates as they chase their dreams and motivate others to do the same. The show’s music, overseen by Timbaland and featuring an original score by Jina Hyojin An and Shirley Song, adds depth to the storytelling and resonates with viewers on a profound level.