Nine inks deal to sell advertising inventory for Warner Bros Discovery’s Max streaming platform

Nine has some exciting news for all you streaming enthusiasts out there! They’ve just inked a deal to be the go-to spot for advertising on Warner Bros Discovery’s Max streaming service in Australia. Set to launch on March 31st, Max will be the spot for all things HBO, Max Originals like The Last of Us, as well as Warner Bros films and real-life content from Discovery, HGTV, and ID.

Nine’s sales team will be the exclusive partner for Max, maximizing its ad-supported Basic With Ads tier. Using Nine’s tech systems, Max will be a key part of Nine’s digital video offerings to advertisers, alongside 9Now and Stan Sport. This means that Nine now has a significant audience scale across different streaming categories.

With access to Max’s top-notch content, Nine will be able to create innovative ad solutions for agencies and clients across SVOD and BVOD platforms. This partnership aims to deliver better business results for advertisers. So get ready to see some exciting ad campaigns while you’re catching up on your favorite shows!