2025 Formula 1® Louis Vuitton Australian Grand Prix Coverage by Network 10

This past weekend, Formula 1® fans across Australia were treated to an exciting and record-breaking event as Network 10’s coverage of the Formula 1® Louis Vuitton Australian Grand Prix drew in a massive audience. With a total of 3.6 million viewers tuning in, it marked a 15% increase from the previous year, with online viewership up a whopping 97% compared to 2024.

The climax of the event on Sunday saw a thrilling race unfold at Albert Park, where Lando Norris clinched victory for McLaren in dramatic fashion. The race garnered 1.72 million viewers, making it the #1 sport of the day and recording a stunning 31% increase in viewership from last year. Additionally, it achieved its highest commercial shares since 2008, with an impressive 60.4% of total viewers, and strong numbers in key advertising demographics.

Melbourne particularly embraced the race, with commercial shares reaching a peak of 71.7% in total viewership. The event was a hit across all age groups, with significant commercial shares in the 25 to 54 and 16 to 39 demographics.

Highlights of the Formula 1® Louis Vuitton Australian Grand Prix 2025 included:
– A total reach of 3.6 million Australians, up 15% year-on-year
– Record-setting BVOD viewership increase of 97%
– Highest race audience since 2016
– Highest commercial shares since 2008
– Paramount+ ‘Mountain of Entertainment’ attracting over 465,000 fans, up from the 2024 event

Paramount Australia’s General Manager of Ad Sales, Nick Bower, expressed gratitude to partners and sponsors, highlighting the collaborative effort between the various stakeholders that made the event a success. Network 10’s Executive Producer Sports, Frank Smith, praised the network’s long-standing tradition of broadcasting the Australian Grand Prix and emphasized the team’s dedication to delivering top-notch coverage.

Formula 1® legend Guenther Steiner and renowned expert reporter Rosanna Tennant shared their insights on the race, highlighting the competitive spirit and excitement that unfolded during the event. The success of the Formula 1® Louis Vuitton Australian Grand Prix 2025 sets the stage for future exciting races, leaving fans eagerly anticipating what next year’s event will bring.