Phelps: NASCAR Anticipates Prime Video Drawing Comparable Viewership to Cable

NASCAR fans, get ready to shift gears! Starting in 2025, Prime Video will be the new home for NASCAR races, marking a major change in how fans will catch all the action. President Steve Phelps is confident that fans will embrace this digital streaming platform, with Prime Video set to broadcast five premier events exclusively in a new seven-year deal.

While some wondered if NASCAR fans, known for their loyalty to traditional cable TV, would make the switch to streaming, Phelps is optimistic that the viewership numbers on Prime Video will rival those on cable, possibly drawing in at least 2 million viewers. Even though the races won’t start until late May with the Coke 600, Prime Video has already started airing select practice and qualifying sessions to give fans a taste of what’s to come.

Although Amazon is keeping its viewership data under wraps, NASCAR executives believe that a significant portion of their fanbase are Prime subscribers, which bodes well for strong viewership numbers. Additionally, NASCAR’s races on Prime will be Nielsen-rated, ensuring accurate viewership metrics.

Prime Video has also been busy assembling its NASCAR roster, with three big names — Adam Alexander, Dale Earnhardt Jr., and Steve Letarte — set to lead the coverage. And let’s not forget the recent addition of HOF driver Carl Edwards, a major win for Prime Video in securing top-tier talent.

Phelps emphasized the importance of this deal for NASCAR, highlighting Prime Video as a key partner that will bring a fresh approach to engaging fans and potentially attracting a younger audience. With Amazon’s massive reach and innovative strategies, NASCAR is gearing up for a new era of streaming coverage that promises high production value and top-notch entertainment.

As NASCAR navigates the streaming landscape with Prime Video, expect to see new promotional tactics and extended post-race shows that cater to a younger, digital-savvy audience. This shift to streaming represents a strategic move by NASCAR to reach new viewers and adapt to evolving content consumption patterns.

With Prime Video at the wheel, NASCAR is setting off on an exciting new journey in the world of digital streaming, promising fans a fresh perspective on the sport and an immersive viewing experience. Get ready to rev up your engines and tune in to NASCAR like never before, only on Prime Video!