Eric Peacock Named Chief Patient Officer at Swoop: Enhancing Patient-Centered Healthcare Engagement

Swoop, a company specializing in AI-driven, data-powered healthcare marketing, is thrilled to announce the appointment of Eric Peacock as Chief Patient Officer. In this role, Peacock will focus on enhancing patient outcomes through predictive modeling, patient communities, and AI-driven engagement. He will also continue to lead MyHealthTeam, a Swoop company dedicated to patient-first strategies.

At the heart of Peacock’s new position is a commitment to ensuring that every patient receives personalized communications that support their journey to better health. By leveraging patient insights, Swoop aims to improve patient-provider interactions, increase adherence, and facilitate proactive health management. This approach underscores Swoop’s dedication to incorporating patient perspectives into healthcare marketing efforts while delivering privacy-safe messaging for pharmaceutical brands.

With over 60 condition-specific patient communities and millions of active members, MyHealthTeam has long been a valuable resource for patients seeking connection, support, and reliable health information. Under Peacock’s leadership, Swoop is advancing its patient-first approach, aiming to engage patients through tailored communications that align with their specific health needs.

Swoop’s Founder and CEO, Ron Elwell, expressed his excitement about the vision for the future of healthcare that Peacock will help drive. By combining technology, data, and patient communities, Swoop aims to create a seamless, privacy-safe environment where patients and healthcare providers can connect to improve health journeys and outcomes.

As Chief Patient Officer, Peacock will spearhead initiatives such as leveraging predictive modeling to deliver personalized communications, utilizing patient data to inform industry decisions, upholding strict privacy standards, and expanding patient communities through AI-powered insights. His goal is to transform patient engagement by providing personalized support in a privacy-safe and patient-centric manner.

Together, Swoop and MyHealthTeam are dedicated to harnessing the power of AI, data, and community to empower patients in managing their health journeys. By combining their expertise, they aim to improve patient outcomes, drive meaningful engagement, and enhance patient-provider communication, all while prioritizing privacy and compliance.