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Streaming giant Netflix has announced an increase in subscription prices for customers in the United States. As of today, the standard plan will now cost $14.49 per month, up from $13.99, while the premium plan will increase to $18.99 from $17.99. The basic plan will remain at $9.99 per month.

This price hike is the largest for Netflix since its launch in 2007 and comes as the platform continues to invest heavily in original content and technology upgrades. The company has stated that the additional revenue generated from the price increase will help fund new productions and improvements to the streaming experience for users.

For existing subscribers, the new pricing will take effect over the next billing cycle. New customers signing up for Netflix will see the updated prices immediately. Netflix has assured customers that the price increase is necessary to support the quality and variety of content available on the platform.

While some users may be disappointed by the increase, many are willing to pay a bit extra for the convenience and entertainment value that Netflix offers. As the streaming landscape becomes more competitive, with the rise of new platforms and services, maintaining a high standard of content and user experience is crucial for Netflix to retain its position as a leader in the industry.

Overall, the price hike reflects Netflix’s commitment to delivering top-notch entertainment to its subscribers and ensuring a sustainable future for the platform.