Global Subscription Numbers Hit 117 Million as Media Company Aims for 150 Million by 2026

exciting universe that includes Supergirl, Lanterns, Batman and Robin, and Clayface.

Warner Bros Discovery just announced its Q4 revenues, and things are looking pretty good. While the numbers were slightly under what Wall Street was expecting, there’s still a lot to celebrate. The streaming division actually turned a profit, and they have big plans to grow their Max subscribers to 150 million by 2026.

In the last quarter, streaming revenues increased by 6%, reaching $2.65 billion. That’s a big jump from the $55 million loss they had a year ago when their profits were in the red. Direct to consumer advertising revenues were up by an impressive 27%, totaling $235 million.

Their Max subscribers are also on the rise. In the past quarter alone, they gained 6.4 million subscribers, bringing the total number to 116.9 million. In North America, they added 4.5 million more members, while internationally they saw an increase of 1.9 million new subscribers. That’s a significant leap from the 97.7 million subscribers they had a year ago.

Warner Bros Discovery, under the leadership of CEO David Zaslav, is working on expanding Max globally. They recently announced that the platform will be launching in Australia on March 31, with plans to roll out in Germany and Italy in the first quarter of 2026, followed by the UK and Ireland.

One of the most exciting developments is a new deal they signed with Sky in the UK and Ireland. This non-exclusive deal is expected to bring Max to around 10 million Sky subscribers by the second quarter of 2026, which is a huge opportunity for growth.

In addition to their streaming success, the studio segment reported a 15% increase in revenues, totaling $3.66 billion. While theatrical revenues were down by 9% due to fewer releases, they are focusing on a mix of big-budget blockbusters and more modestly budgeted features. One upcoming release to look forward to is Superman, set to debut on July 11 as the first film from the restructured DC Studios led by James Gunn and Peter Safran.

Although TV network revenues were down by 4%, Warner Bros Discovery generated $2.72 billion in operating cash flow and reported $2.43 billion in free cash flow. As a result, their shares climbed by 4.8% by the end of trading.

All in all, Warner Bros Discovery had a solid quarter, showing growth and profitability in their streaming division, and exciting plans for the future.