Prime Video Interactive Activation at SXSW 2025: A Sneak Peek

Prime Video has announced an interactive experience coming to SXSW 2025, set to take place at Hotel San José in Austin. This activation is designed to celebrate women-led content on the platform and offer fans a unique and immersive experience.

During March 7-8, 2025, from 11 AM to 6 PM each day, guests will have the opportunity to step into the world of Amazon Originals. The experience will highlight empowering stories driven by strong female leads across various genres.

Upon arrival, guests will check in at The Concierge desk, where a friendly staff member will curate a personalized journey based on their favorite Prime Video shows. Each guest will receive a guide with details of the experiences awaiting them and a tote bag with their first Prime patch. Throughout the experience, guests can collect more patches by visiting different activities.

The activation will feature various themed experiences inspired by popular shows and films on Prime Video. Guests can relax by The Pool, grab a cocktail at The Genre Bar, take a break at The Prime Bookstore Café, and even craft friendship bracelets inspired by a show at the Cousins Beach Country Club Snack Bar.

Other experiences include The Grand Diamond Hotel Command Center in G20, The Capri Lounge, Pia’s Photo Studio, The Stage and The Dressing Room inspired by Étoile, posing with a McLaren Artura at the McLaren Valet, and picking a tulip from The Tulip Wall.

Before leaving, guests can customize their tote bags with patches collected from each experience, creating a memorable memento of their adventure. Prime Video aims to provide fans with a mix of fun, adventure, and fandom in this one-of-a-kind experience that celebrates the power of women-led storytelling.