Ad Buyers’ Expectations for Prime Video in Year Two

Prime Video kicked off its ad-supported tier last January, giving brands a chance to connect with its vast audience of over 200 million Amazon Prime subscribers. Now, as the platform enters its second year of running ads, advertisers have highlighted its strong data offerings, broad reach, and high-quality content. Despite these strengths, ad buyers from various agencies believe there’s still room for growth in Prime Video, particularly in terms of targeting capabilities and programmatic options.

One key area where advertisers are looking for improvement is in the realm of live sports. The demand for ad space during live sports events is incredibly high in the Connected TV (CTV) landscape, and advertisers are eager for Prime Video to expand its sports offerings. This move would not only attract more viewers but also give brands a chance to tap into the lucrative sports ad market.

Another aspect that buyers are keen on exploring further is enhanced targeting. By honing in on specific audience segments, advertisers can ensure that their ads reach the right people at the right time. This kind of precision targeting can lead to higher engagement and more effective ad campaigns overall.

In addition, buyers are hoping for more details on the upcoming ad increases in Prime Video’s second year of ad operations. Clear communication on pricing, availability, and any new ad formats will help advertisers plan their campaigns effectively and make the most out of what Prime Video has to offer.

Overall, while Prime Video has made significant strides in its ad-supported offerings, there are still areas where the platform can enhance its capabilities. By listening to feedback from ad buyers and addressing their needs, Prime Video can solidify its position as a key player in the streaming entertainment landscape.