Academy CEO Predicts Streaming Services Will Drive High Oscars Ratings
The Oscars are stepping into the world of streaming for the first time this year. The 97th edition of Hollywood’s most prestigious awards show will be livestreamed on digital platforms like Hulu, Fubo, and AT&T TV in addition to airing on ABC. This change marks a significant shift in tradition for the Academy of Motion Picture Arts and Sciences, which has kept the Oscars off streaming platforms until now, unlike other major awards shows like the Grammys and Golden Globes.
In an exclusive interview, Academy CEO Bill Kramer shared some insights into the decision to bring the Oscars to streaming. He mentioned that the show’s partnership with companies like ABC and Disney played a crucial role in making this move possible. With Disney’s focus on expanding its streaming services like Hulu, the time was right for the Oscars to take the leap into the digital realm.
Kramer is optimistic about the potential benefits of streaming for the Oscars, especially in attracting a new audience. By partnering with streaming platforms, the Oscars hope to reach viewers who may not have tuned in through traditional television channels. This move comes at a time when awards show viewership numbers have been on the decline, with events like the Golden Globes and Grammys seeing decreases in recent years.
To adapt to the changing landscape of viewership habits, the Oscars are reimagining their metrics for success. Kramer emphasized the importance of looking beyond traditional TV ratings to measure engagement across streaming, social media, and international viewership. This shift reflects a broader trend in the entertainment industry towards embracing digital platforms as a way to connect with audiences in new and innovative ways.
In addition to expanding their reach, the shift to streaming allows the Oscars to experiment with new formats for the show itself. This year’s production will feature innovative elements tailored to the streaming experience, including second-screen experiences and a condensed pre-show. By working closely with partners like Disney and Hulu, the Oscars aim to create a more engaging and interactive viewing experience for audiences across different platforms.
With Conan O’Brien hosting this year’s ceremony, the Oscars are blending tradition with innovation, embracing the future of entertainment while celebrating the rich history of the film industry. As the Oscars enter this new frontier of streaming, they hope to captivate viewers old and new with a show that reflects the ever-evolving landscape of entertainment.
