Netflix Partners with Amplify as Creative Agency; Initiative Secures Media Account
Netflix has chosen Amplify Australia as its main creative agency and Initiative Australia as its media agency. Gareth Davies from Amplify Australia is thrilled to deepen the partnership with Netflix after collaborating on various campaigns together since 2022. He’s looking forward to bringing new ideas, transforming storytelling, and enhancing Netflix’s cultural impact. Jo McAlister from Initiative Australia is equally excited about working with one of the top entertainment brands, sharing values with Netflix and aiming to spark meaningful conversations together.
With Amplify focusing on creativity and Initiative handling media, these appointments represent a fresh strategic direction for Netflix in Australia as they continue to shape the entertainment industry. It’s clear that both agencies are eager to collaborate and contribute to Netflix’s success in the coming years.
