Netflix and Amazon’s Dominance in Live Sports: What You Need to Know

When it comes to keeping subscribers engaged, live events and sports are the way to go. Netflix and Amazon are leading the charge, giving traditional TV players like Disney and Comcast a run for their money. David Levy, co-CEO of Horizon Sports and Experiences, explains that it’s easier to cancel a streaming service than cable. With just a push of a button, you’re out. That’s why these streaming giants are doubling down on live sports to keep viewers hooked.

Amazon started with Thursday Night Football, running an 18-week schedule, while Netflix jumped in with WWE programming last month. Remember the fight between Mike Tyson and Jake Paul last November? It attracted a whopping 64 million viewers. Rumor has it that Netflix is eyeing deals for F1 and UFC rights. And in 2028, the NFL might opt out of its TV rights deal, opening the door for streaming platforms to swoop in.

Levy emphasizes that adding sports content is crucial for these platforms to keep growing. The demand from Wall Street to attract new subscribers is high. Unlike scripted shows where success is uncertain, sports content has built-in fan bases. It’s a guaranteed win. PWC estimates that by 2025, over 90 million US viewers will stream a sports event every month, a significant increase from 2021.

But don’t count out the appeal of the big screen just yet. Many of us still enjoy watching on a large TV. Major networks are adapting too, with NBC’s streaming service Peacock taking the plunge. The future looks bright for sports streaming, and there’s an opportunity for even traditional TV to thrive in the digital age.

To catch more engaging conversations and insights, check out the Opening Bid podcast hosted by Yahoo Finance Executive Editor Brian Sozzi. Each episode features big names in business and markets, providing valuable perspectives. Whether you’re a sports fan or a streaming enthusiast, the landscape is changing, and Netflix and Amazon are at the forefront.