NASCAR’s New TV and Streaming Era: Will Fans Embrace the Change?

NASCAR fans, get ready to shift gears! With NASCAR’s new media rights deal, there are some changes on the horizon for how you’ll be able to watch your favorite races.

Let’s break it down. The Cup Series races will be aired on Fox, FS1, NBC, USA Network, Amazon Prime, and TNT. Xfinity Series races will be on The CW, while the Craftsman Truck Series events will be shown on Fox/FS1. Cup practice and qualifying sessions will be streamed on Amazon and TruTV/Max for the second half of the season.

But don’t worry, most of these channels come with your regular cable package. The extra purchases might be Amazon Prime and Max, so keep that in mind.

Some fans are feeling a bit overwhelmed with all these changes, especially those who remember when NASCAR races were mostly shown on free broadcast channels like Fox. But it seems like the majority of NASCAR fans are already on board with the shift to streaming.

Our survey found that 83.6 percent of fans already have an Amazon Prime subscription. Only 16.2 percent had a major issue with races exclusively on Amazon Prime. It seems like many fans are more concerned about NASCAR’s growth and accessibility than their own convenience.

NASCAR is excited about the potential of Prime to reach a younger audience and provide in-depth coverage before and after races. They’re looking to make the viewing experience even better and more engaging for fans.

So, get ready to rev up your engines and enjoy the ride as NASCAR enters this new era of TV and streaming. It’s going to be an exciting journey!