Canadians Prefer to Avoid U.S. Travel and Alcohol, But Not Streaming Services: Survey

of Canadians said the question about a U.S. streaming subscription did not apply to them. Some experts suggest that many Canadians may be hesitant to give up American streaming services because they don’t see equivalent alternatives readily available. To address this, Canada could work on expanding the availability of non-U.S. programming to provide more options for viewers.

Across different age groups, the survey found that almost two in three respondents over the age of 55 and almost half of those between 18 and 34 years old said they would avoid or cancel travel to the U.S. Women were slightly more likely to say they were increasing purchases of Canadian goods compared to men, and older individuals were more likely to support buying Canadian products than younger demographics.

It was interesting to note that Liberal and Bloc Québécois respondents showed more enthusiasm about canceling streaming services compared to NDP or Conservative supporters. This sentiment was also reflected in their willingness to increase consumption of Canadian products.

The survey also revealed that economic uncertainty is impacting people’s spending habits, with more than half of respondents indicating that they had put off major household purchases as a result.

Overall, it’s clear that many Canadians are eager to support Canadian products as a form of protest against external pressures, although the same level of enthusiasm may not extend to giving up their favorite U.S. streaming services. Expanding the availability of non-U.S. programming and making Canadian products more easily identifiable in the marketplace could be positive steps in supporting a “buy Canadian” approach.