Pat Cummins Excels in Prime Video’s Latest Cricket Campaign
Cricket enthusiasts are in for a treat as Prime Video launches its exciting new campaign, Go Full Cricket, featuring none other than Australian Men’s Cricket Captain and Prime Video ambassador, Pat Cummins. In partnership with Leo Australia, this campaign provides a fun and intimate look into Cummins’ life off the field, just in time for the ICC Men’s Champions Trophy.
This creative campaign offers fans a unique opportunity to see Cummins like never before through six entertaining spots. From practicing his sweep shot with a rolled-up newspaper to perfecting his sledges in the mirror after a shower, these ads capture the passion and dedication that drive Australian cricket fans.
Cummins himself shared, “I had a great time working with the Prime Video team on these ads to support the return of the ICC Men’s Champions Trophy tournament this February. I hope they convey the love and enthusiasm Australian cricket fans have for the game. With every match airing live at 8pm AEDT on Prime Video, it’s easy for fans to stay connected and enjoy the tournament.”
The Go Full Cricket campaign invites viewers into Cummins’ home, mirroring Prime Video’s commitment to bringing live and exclusive ICC tournaments to fans on any device. The ICC Men’s Champions Trophy will see the world’s top ODI teams gathering in Pakistan and the UAE from February 19 to March 9. This tournament, after an eight-year hiatus, promises excitement and top-notch cricket action.
Fans in Australia can catch all the action of the 2025 ICC Men’s Champions Trophy at no extra cost with a Prime membership. New customers can sign up for a free 30-day trial at www.primevideo.com. Prime Video is the go-to destination for sports content, offering a wide range of documentaries and exclusive coverage of all men’s and women’s ICC events in Australia until 2027.
This campaign is the perfect way to gear up for a thrilling cricket season, showcasing the passion and dedication of players like Pat Cummins. Get ready to Go Full Cricket with Prime Video!
