Apple TV+ strengthens commitment to French and European content production

Apple TV+ is making big moves in the world of French and European content production. They’ve recently struck a deal with the French government, committing to investing 20% of their annual net sales generated in France into local and European audiovisual productions over the next four years. What’s cool about this is that 70% of this investment will go toward independent productions, ensuring that French and European creators retain the rights to their work.

This step aligns Apple TV+ with France’s 2021 SMAD decree and the European Union’s directive requiring streaming platforms to have 30% of their content produced within the EU. Other streaming platforms like Netflix and Amazon have already made similar agreements in the French market, so Apple is in good company.

The investment will support a variety of projects, including documentaries and animations, showcasing Apple TV+’s dedication to promoting creativity and diversity in audiovisual storytelling. Industry groups like AnimFrance, SATEV, and SPI have praised the deal, seeing it as a positive move that integrates Apple TV+ into the French cultural scene, while also supporting the local creative economy.

Since Apple TV+ launched in France in 2019, they’ve been steadily expanding their selection of local content. Shows like La Maison, giving us a peek into the world of high-stakes fashion, and the thrilling series Liaison starring Eva Green and Vincent Cassel, highlight the platform’s commitment to top-notch European programming. And they’re not stopping there – with the upcoming mini-series À l’ombre des forêts set to add more to their growing lineup.

But Apple TV+ isn’t just making waves with their streaming platform; they’re also teaming up with the popular French cable provider Canal+ in a deal that will give Canal+ subscribers access to Apple TV+’s entire catalogue. This partnership has been a hit, with titles like Silo topping the provider’s streaming charts. Apple’s content can now be streamed on-demand and even broadcast on Canal+ channels, giving their European productions more visibility.

Apple’s focus on European storytelling is a smart move, recognizing the wide appeal of local narratives that can resonate not just in Europe but worldwide. French content, with its rich cultural background and cinematic tradition, has a unique position in tapping into international audiences. This agreement signifies a shift in the industry with governments using quotas and incentives to strike a balance between local creators and US-based streaming giants. By working closely with French and European regulators, Apple TV+ is solidifying its role as a key player in the cultural landscape of the region, benefiting both local creativity and its global content library.