Amazon Prime Partners with Chase Elliott and NASCAR for Streaming Debut

Amazon Prime is teaming up with NASCAR and Chase Elliott to make its mark in the 2025 NASCAR Cup Series. This collaboration marks Amazon Prime’s debut as a streaming partner and sponsor, bringing a fresh perspective to the racing scene. Hendrick Motorsports and Chase Elliott have announced that Amazon Prime will be the primary sponsor for Elliott’s No. 9 Chevrolet in three prominent races before the mid-season. This exciting development coincides with NASCAR’s move into streaming, as the sport extends its reach to new audiences on digital platforms.

NASCAR’s new broadcasting agreement is groundbreaking, dividing coverage among Amazon Prime, HBO Max, Fox, and NBC. Amazon Prime and HBO Max will stream five mid-season races each, showcasing NASCAR’s shift into the digital age and its efforts to engage viewers through online platforms. The partnership between Amazon Prime and Hendrick Motorsports underscores the streaming giant’s commitment to amplifying NASCAR’s presence in the entertainment and tech realms. The Amazon Prime branding on Elliott’s car in the upcoming races will increase visibility as they gear up for their NASCAR streaming debut.

Chase Elliott, a celebrated figure in NASCAR, views this partnership as an opportunity to introduce the sport to new audiences through a cutting-edge platform. He is excited to team up with Amazon Prime and Hendrick Motorsports to showcase NASCAR from a fresh perspective. Rick Hendrick, owner of Hendrick Motorsports, shares Elliott’s enthusiasm, recognizing the long-term potential of collaborating with Amazon Prime to innovate and expand NASCAR’s fan base.

Entering this new chapter of NASCAR, Amazon Prime’s involvement highlights the sport’s adaptability in meeting the demands of a changing media landscape. Amazon’s global reach and technological innovations promise to deliver engaging content and broadcasts to fans worldwide. As NASCAR embraces streaming platforms, this collaboration aims not only to appeal to traditional fans but also to captivate tech-savvy viewers and a global audience.

The partnership with Amazon Prime sets the stage for a transformative era in NASCAR, with the 2025 season poised to showcase the benefits of streaming platforms for the sport. With Chase Elliott leading the charge, the No. 9 team is positioned as a key player in the historic evolution of NASCAR.