Prime Video NFL Playoff Debut: AI Pressure Alerts Featured

Prime Video is stepping up its game as a live sports broadcaster by streaming its first NFL Playoff game this Saturday. Get ready for an action-packed AFC Wild Card matchup at 7:30 p.m. ET between the Pittsburgh Steelers and the Baltimore Ravens. You can tune in to various feeds, including the primary telecast, a Spanish broadcast, and the stats-driven Prime Vision with Next Gen Stats.

Jay Marine, Global Head of Sports and Ads at Prime Video, couldn’t be prouder of the partnership with the NFL and the advancements made over the past three seasons of Thursday Night Football. With top-notch production and tech teams, along with the use of AI through AWS, Prime Video is changing the game with innovations like Pressure Alerts.

Pressure Alerts is an AI-powered feature that tracks defenders during live action and highlights those with the potential to disrupt the play. This cutting-edge technology made its main telecast debut during the Chargers vs. Broncos game on December 19, accurately predicting a sack just 2.4 seconds after the snap.

This playoff game is a milestone for Prime Video, wrapping up a successful season of Thursday Night Football with double-digit audience growth year over year. The viewership increase has been impressive, with 91.10 million unique U.S. viewers tuning in during the 2024 season.

Don’t miss out on the AFC Wild Card Game this Saturday at 7:30 p.m. ET on Prime Video. It’s going to be a thrilling matchup between two fierce rivals, so grab your snacks and get ready to enjoy the game!